What inspired us to pursue Sense is aimed at reversing a societal norm of achieving happiness and even meaningful existence through our work and a mind-centered culture. This way of life, institutionalized over generations and what many are calling Workism1, serves a life built around promoting the mind as master of our successful existence. What we now consider normal or necessary has pulled us further from our true purpose: Self love, love of life, love for others and love for humanity. Sense aims to raise awareness to a new set of societal values that will inspire more meaningful experiences and cultural change.
Sense is our hope and our choice.
We hope Sense becomes a choice for you too.